Jan 25, 2010
Steve Madden introduces jewelry line
Posted by Ariel Cherie
For those of you who love Steve Madden shoes and handbags — get ready. The brand is launching a jewelry line in May at stevemadden.com and the Steve Madden stores and also will be coming to Macy’s and Dillard’s in August, according to Women Wear Daily.
The prices range from $20-40, so they’re definitely recession proof, and will come in about 40 to 50 styles, ranging from hoops (of course) to pendants.
Daniel Landver, CEO of Lucas Design (they’re partners with Steve Madden for the line) said that the jewelry will have a “cohesive look” that suits the shoe line. “The jewelry and shoes tie together really well in terms of accessorizing an outfit and, as for design direction, it’s been great being able to use so much material taken from the shoes,” he said.
I think the idea is cool. For those who love Steve Madden, the line is definitely long overdue. For those who dabble in Madden like I do, I can take it or leave it. And judging from those zipper earrings above, it would have been much cooler if they left the hoop out. I’m just saying.
For more of the story check out WWD.



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