From The BVX – Mariah Carey is digging for gold again. And not in the form of a new album or with a second husband (We see you @NickCannon) but with her forthcoming perfume line, entitled ‘Lollipop Bling’ (yes, we think the name is horrible too).

With the highest margin of any celebrity branded product, perfume, means big cash for celebs, making anywhere from $2 million to $5 million upfront. While Carey is already able to spritz a few of her own perfumes around her neck — including M by Mariah Carey, M by Mariah Carey Gold, Luscious Pink, and Forever (count those dollar signs!) — she’s looking for more.

Elizabeth Arden holds Carey’s fragrance license and they have partnered up with Bazooka Candy Brands, a division of Topps Company, Inc. (they make Ring Pops) to produce the set of fragrances.

The selection of Lollipop Bling scents will smell like candy and the name was inspired by her hubby Nick Cannon’s marriage proposal. He gave her a Ring Pop — which we’re thinking she probably scoffed at (or stomped on) when she realized it was candy and not a honking purple diamond.

Read the rest at The BVX !